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Research papers

Using research for broadcasting decisions

This paper describes research done on behalf of a leading late night British news and current affairs programme, Newsnight. The editor was concerned about the ten-year-old programme's current status in the changing climate of news and current affairs...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Authors: Moira Bovill, Mike Smith
Company: British Broadcasting Corporation (BBC)
June 15, 1991
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Citation

Bovill and Smith (1991a, June 15). Using research for broadcasting decisions. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/using-research-for-broadcasting-decisions